Prices to advertise in the Cape May County Herald vary based on ad size, frequency and mediums – in other words – display print, digital, or a content package that includes both. When developing an advertising campaign with the Herald, a good place to start is to ask yourself the question, do I want to be present, competitive or dominant in the market? By answering this important question, you’ll be better able to develop a budget and plan.
View prices for the most popular ROP size ads here.
What does being Present, Competitive or Dominant mean?
This is how the Herald defines this question
Being Present: A medium to small size print ad with a frequency of at least once per month
Being Competitive: A medium to large size print ad with weekly to biweekly frequency
Being Dominant: Large print ad with weekly frequency
As you would expect, increased frequency leads to decreased per ad cost. And it’s advisable to consider digital exposure along with each tier by including web ads, social media and email communications to compliment the print component.
The Herald offers a wide range of advertising options that match the goals outlined above.
Beyond costs and budgets, it’s also important to determine what you are looking to accomplish with your advertising. Many advertisers are looking to inform, educate, engage, or entertain the reader. This can be accomplished with newspaper print display ads, but current research suggests that using what’s referred to as “Branded Content” is a highly effective way to do this. Think of Branded Content as storytelling where advertisers collaborate with award winning Herald journalists to create feature stories that appear both in print and online.
Non-Profit Organization & Introductory Rate Offers
The Herald offers discounted advertising rates to 501(c)(3) non-profit organizations and special introductory rates for new advertisers who are willing to make a 6 week commitment, thus giving new advertisers the opportunity to experience the power of Herald advertising before making a long-term commitment.