What is the Do The Shore Magazine’s readership and reach?

The Cape May County Herald produces the Do The Shore Magazine in order to inform, educate and entertain Cape May County’s visitors and locals about all there is to see and do during the summer season. With 7 themed editions printed and distributed from mid-June to early September each year, this magazine is a must read for those who like to be active in the summer.

How many copies of Do The Shore Magazine are printed?

Overall, 126,000 copies are printed and distributed every summer. This equals 18,000 copies of each bi-weekly edition. Because of its quality printing and content, many summer rental properties, Airbnb’s and hotels keep copies in their accommodations to share with new arrivals, thus making readership greater than the printed quantity.

Yes, each edition of Do The Shore Magazine is online in “flipbook” style and all the events and articles appear on on the Do The Shore webpage on the Herald’s main website. Every summer over 7,000 people read and view the Do The Shore content and events online.

To get a flavor of Do The Shore Magazine, take a look summer 2025’s final edition here

Yes, the best content pieces and most popular event listings for each edition are shared with Do The Shore’s 75,000 Facebook and Instagram combined followers so that users can engage in the content and be aware of each new edition drop.

Yes, there are many advertising packages to choose from that include both print and digital advertising. Based on ad size and frequency, prices to advertise range from $200-$6,000. Information on Do The Shore Magazine advertising can be found in the media kit.

For more information contact the Do The Shore Magazine advertising office at (609) 886-8600 x114