Herald Newspaper Display Ad

Display ads in the Herald come in a range of sizes. A bigger ad will naturally draw more eyeballs, but a consistent presence is important to establish brand recognition. Consider your marketing goals and budget when planning a print ad campaign.

Our standard rate card can be found here.

Physical dimensions for display ads can be found here.

Preprinted Inserts

Agency information here

Column Mention

Herald media often feature topical articles such as Where To Dine This Mother’s Day and 10 Things To Do in Wildwood This Weekend. Readers also look forward to recurring columns such as Island Hopping, offering a literary tour around Cape May County’s vibrant summer attractions. Have your business included and bolded in print and online (a great SEO value!)

Picture Story

Sometimes, short and sweet is the best recipe. A Picture Story is a great way to give a summary of your business, critical contact info, and an image that readers will recognize when they’re in the area. Promoted in print and online.

Up to 90 words, photo, graphically enhanced. Limit – one per issue.

Spotlight Article

Highlight that something special about your business with a Spotlight article online and in the Herald or Do The Shore Magazine. We will write the article and collect the images. Spotlight articles are given premium placement in print and online, and our graphic artists enhance the look to ensure you get the attention your business needs.

Up to 400 words with a large image. Limit – one per issue.

Entertainment Grid Listing

The Entertainment Grid is the #1 source for live music, DJ activities, and nightlife. Printed in the Herald and in Do The Shore Magazine (during the summer months) and featured prominently on If it’s happening, it’s on The Grid.

Sponsored Content Article/ Press Release

You want to get the word out, and an article in a Herald publication is a great way to do just that. Ensure publication with a Sponsored Content placement in print and online. Submitted articles are checked for spelling and grammatical errors, and may be edited to meet journalistic standards and/or the reserved space in print.

Images and extended word count (above 200 words) as add-ons.

DoTheShore Magazine Display Ad

Large, colorful ads make for an impactful delivery of your marketing message in our summer magazine. See ad sizes here.

Wedding Guide Display Ad

Large, colorful ads make for an impactful delivery of your marketing message in our annual Wedding Guide published every February. See ad sizes here.

Exclusively in our Wedding Guide

Star Selections Directory Listing

Your business is featured under the appropriate category in our local vendor directory. Name, logo, address, phone number, website, and short description are included. For readers seeking more information, the page number of your ad is included in your directory listing.

Home & Garden Display Ad

Advertising programs include display ads in the annual guide published every April and monthly newspaper section, inclusion in native advertising articles, and a digital presence. See ad sizes here.

Exclusively in our Home & Garden Guide

Home Finds

A featured product or service including an image, price range, short description, address, phone number, and website. 

Restaurant Guide Full Page Ad

Inside-front-cover, inside-back-cover and outside-back-cover are available for full page ads.

Restaurant Guide Menu Page

Each restaurant is represented by a 2-page spread; one menu page and one “resume page.”  Give your audience a taste of your menu in our full-page menu page.

Take-out-only establishments may purchase a single page menu insertion.

Video Advertising

Video is a powerful way to reach an online audience. You no longer need TV to broadcast your message to potential customers, and you no longer need a TV crew to produce your video! Our talented video production team has created videos for a wide array of local businesses and organizations, with competitive pricing and the excellent customer service you’ve come to expect from the Herald. See below for samples of our work, and email us to find out how you can have a professional video of your own for as little as $499.

Mobile Ad Campaign

Mobile banner ads catch readers on the go. Mobile Internet traffic is growing exponentially and people turn to their smart phones for instant access to information.

We recommend a minimum of 10,000 impressions per week. Scheduling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more often.

*Requires a mobile-optimized website to link to or a mobile-optimized Herald digital product such as a Custom Landing Page.

Web Ad Campaign

Web banner ads are an effective way to grab a reader’s attention and link them to more information. Our designers create eye-catching graphics which entice click-throughs to your website, social media page, or other digital destination. We recommend a minimum of 10,000 per week. Scheduling more impressions over a shorter time span will increase the likeliness of a reader seeing your ad more often.

Multiple ad sizes available.

Targeting options are also available.

Social Media Plug

Tap into the Herald’s ever-growing social media audience! We will post a photo, message, and/or link and tag your business profile page for even greater exposure. Great for timely announcements, events, sales & specials, or just a friendly reminder of the great things your business is up to.

5,000 – 10,000+ reach.